First-Ever Latido Festival

HOUSTON TITLE STATE
Una noche de música, sabor, y comunidad — coming to HOUSTON.

April 10, 2026 at Sam Houston Race Park.

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2026 Houston Artists

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Latido Festival artist La Fiera de Ojinaga

La Fiera de Ojinaga

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

La Fiera de Ojinaga

Straight from Ojinaga to the stage: La Fiera delivers norteño soul, big attitude, and real corazón.
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Latido Festival artist La Energía

La Energía Norteña

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

La Energía Norteña

Con acordeón, bajo sexto, and pure drive, La Energía Norteña keeps el norteño alive with hit songs like Contéstale, Mi Bonita, and Te Recordaré.

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Latido Festival artist Los Herederos

Los Herederos De Nuevo León

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

Los Herederos De Nuevo León

Los Herederos de Nuevo León represent the next generation of norteño music, llevando la tradición con orgullo.

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Latido Festival artist Geru

GERU Y SU LEGIÓN 7

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

GERU Y SU LEGIÓN 7

Geru y su Legión 7 are a force in modern regional Mexican music, known for intense corridos and real-life storytelling.

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FESTIVAL TRAILER

Get a taste of the vibe — watch the teaser, book your ticket, and mark your calendar.

Because at Latido Festival, the party hits different — way beyond the music.

Limited Early Bird Ticket Prices — Available While Supplies Last!

General Admission

$49

GA gets you all the essentials: world-class artists, comunidad, access to delicious food and cold drinks, and all the extras that make Latido Festival the ultimate evening party.

VIP

$109

Level up your festival day.
VIP gets you faster entry, premium viewing zones, and dedicated bars. Big vibes. Zero stress.

Bottle Service

$1800+

When regular VIP just isn’t VIP enough. Secure your reserved table with premium spirits, mixers, and your own space to vibe between sets.

Countdown to showday :

FAQ

ticketing

How long are Early Bird Ticket prices available?
Early Bird deals stick around only while supplies last. Once they’re gone… they’re gone. Grab yours early!
What is the refund policy?
We’re a rain or shine kind of party. All ticket sales are final and non-refundable unless the event is cancelled or significantly rescheduled, which we would alert you to via email, social media, and on our website.
How do I transfer my ticket to someone else?
Hand it off like a mixtape — just share your PDF ticket or a screenshot. The name doesn’t need to match the ID.
When I purchase my ticket online, how do I get my ticket?

Your ticket will hit your inbox immediately after your purchase. Check your email (and spam folder) for your confirmation.

Can I upgrade my General Admission ticket to VIP at a later time?
If VIP spots are still open, you can upgrade right through your Tixr account here.
Can I upgrade to VIP at the festival?
Yes! There will be a VIP upgrade tent onsite where you can upgrade your ticket while supplies last.

GENERAL INFO

Is this event family-friendly?

Yes! Latido Festival is a family-friendly event.

What is the re-entry policy?
No re-entry. Once you’re in, you’re in — stay and vibe with us!
What is the bag policy?

Bags must be clear and one of the following:

  • Clear clutch (no larger than 4.5" x 6.5")
  • Clear fanny pack
What is the photography policy?
Professional cameras and filming gear aren’t permitted. Phone pics and content? Absolutely encouraged. There are core memories to be made here!
What items are prohibited?

Leave these at home:

  • Outside Food & Beverage
  • Chairs
  • Backpacks
  • Blankets, Towels
  • Tents, Umbrellas
  • Illegal Substances
  • Drugs or Paraphernalia
  • Wagons
  • Frisbees
  • Fireworks/Explosives
  • Glass, Cans, Coolers
  • Toy or Real Weapons (including firearms)
  • Professional Recording Equipment
  • Drones
  • Camelbacks
  • Markers, Paint, Spray Paint
  • Large Chains or Spiked Jewelry
  • Stickers, Flyers
  • Laser Pointers
  • Bad vibes — seriously, leave those behind.
Are there any discount codes?
No active discount codes at the moment. If you’re looking for the best value, Early Bird pricing is the way to go while it’s still available.
Do I need an ID?

Only for purchasing alcoholic beverages. You must be 21+ with a valid photo ID such as:

  • Driver’s license or state ID (paper copies accepted)
  • Passport (U.S. or international)
  • Military ID
What is the weather policy?
Rain or shine — we party either way!
How do I apply to be a vendor?

Complete and submit the vendor application form (available here or via our website under “Apply to Become a Vendor” in our footer menu). Once received, our team will review your submission and contact you.

What types of vendors are you accepting?

We welcome a range of vendors including — but not limited to — taco/food vendors, beverage vendors (e.g. non-alcoholic drinks), specialty food, merchandise, crafts, and other festival-friendly items.

How do I apply to be a brand ambassador?

Complete and submit the ambassador application form (available here or via our website under “Apply to Become a Brand Ambassador” in our footer menu). Once received, our team will review your submission and contact you.

How can I become a festival sponsor?

Submit the Sponsor Inquiry Form on our website. A member of our partnerships team will contact you to discuss available packages and next steps. We offer a range of sponsorship tiers, including presenting, activation spaces, and custom brand integrations. Packages can be tailored based on your marketing goals and budget.

How can I apply to work at Latido Festival?

Complete the Staff Application Form on our website. Once submitted, our hiring team will reach out if your experience aligns with our seasonal staffing needs.

*Event details, FAQs, and related information are subject to change without notice. We recommend visiting this page regularly to stay updated on the latest information.

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